Familiarity
We understand the people, priorities and working arrangements that shape the communications programme.
THE KLIRKOM PR PROJECT MANAGEMENT UNIT · SINCE 2005
An agency
on your team.
The familiarity of an in-house team. The capabilities of an agency. Our PR-PMU brings Klirkom’s thinking and delivery into an ongoing partnership, coordinated through one connected team.
Built around agreed priorities, a named team and a transparent retainer. One relationship, with access to everything Klirkom does.
KLIRKOM / JAKARTAEMBEDDED PARTNERSHIP / ONE TEAM
MORE THAN AN EXTERNAL ADVISER
We become part of the team.
Through the PR-PMU, Klirkom works alongside the client’s communications function. We learn the organisation, understand the priorities and become familiar with the people and decisions that shape its work.
That relationship helps us contribute ideas, coordinate tasks and bring relevant expertise into assignments as needs develop. It is not a distant advisory role, and it is not a queue of tickets. It is a working partnership.
2005PR-PMU model introduced
OneNamed, connected team
11Capabilities on call
THE DIFFERENCE
A project ends. A partnership compounds.
Both models have a place. The question is how much continuity the work needs — and how much context is worth keeping.
PROJECT-BY-PROJECT
A project engagement.
A defined assignment with a clear scope and deliverables.
- Agree the brief.
- Define the scope.
- Complete the assignment.
- Review the results.
Useful when the need is clear, bounded and time-specific. Context is rebuilt with every new brief.
KLIRKOM / PR-PMU
A PR-PMU partnership.
Continuity across communications assignments, with a team that knows the organisation.
- Agree the priorities.
- Work closely together.
- Coordinate the activities.
- Bring in relevant specialists.
- Review and adapt.
Each partnership operates within an agreed retainer, scope, team configuration and set of responsibilities.
04 / CONNECTED CAPABILITIES
The expertise each assignment needs.
Our PR-PMU brings relevant skills into one continuing working relationship. A client’s needs may span strategic advice, research, media relations, design, film, training, events and day-to-day communications support.
YOUR TEAM
One shared teamwith Klirkom
Embedded · Coordinated
The familiarity of an in-house team. The capabilities of an agency.
TYPICAL CLIENT REQUEST · 01 / 11
We need a communications strategy everyone can work with.
We understand the objectives, audiences and context, then develop a practical strategy and plan.
THE PARTNERSHIP ADVANTAGEThe same team helps connect strategic thinking to implementation.
STRATEGY + EXECUTIONTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 02 / 11
We need the right people to understand our position.
We identify relevant audiences, develop messages and coordinate media and stakeholder engagement.
THE PARTNERSHIP ADVANTAGEOur ongoing understanding of the organisation informs each engagement.
MEDIA + RELATIONSHIPSTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 03 / 11
We need a presentation that explains this well.
We organise the information, identify the key messages and develop visual materials for the audience.
THE PARTNERSHIP ADVANTAGEAn established working relationship makes creative briefing more efficient.
DESIGN + COMMUNICATIONTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 04 / 11
We have a story to tell. Can you help us find its heart?
We research, listen, interview and develop the story before bringing it to life through film and content.
THE PARTNERSHIP ADVANTAGEStory development and production stay connected to the communications objective.
STORY + FILMTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 05 / 11
We want our campaign to engage people and encourage action.
We develop an audience-informed approach, connecting messages, content and appropriate channels.
THE PARTNERSHIP ADVANTAGECampaign activities support a shared communications direction.
DIGITAL + ENGAGEMENTTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 06 / 11
We have several workstreams to coordinate. Can you manage them?
We organise responsibilities, schedules, suppliers, approvals and delivery across the agreed work.
THE PARTNERSHIP ADVANTAGEOne familiar team coordinates the connected activities.
PROJECTS + DELIVERYTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 07 / 11
We’re facing a sensitive issue. How should we communicate?
We support communications assessment, message preparation and stakeholder engagement alongside the responsible decision-makers.
THE PARTNERSHIP ADVANTAGEFamiliarity with the organisation supports informed communications planning.
ISSUES + PREPAREDNESSTalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 08 / 11
We’re organising a major event. Can you bring it all together?
We coordinate event planning, participant communications, suppliers, production and delivery around the agreed objectives.
THE PARTNERSHIP ADVANTAGEEvent organisation and communications work towards the same purpose.
EVENTS + EXPERIENCETalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 09 / 11
Our leaders and teams need practical communications training.
We develop tailored workshops, coaching and exercises around relevant situations.
THE PARTNERSHIP ADVANTAGETraining reflects the client’s actual communications environment.
TRAINING + CONFIDENCETalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 10 / 11
We need our people to understand and support our direction.
We develop leadership messages, internal communications and practical engagement materials.
THE PARTNERSHIP ADVANTAGEThe work benefits from an established understanding of the organisation and its people.
LEADERSHIP + PEOPLETalk to us about the PR-PMU
TYPICAL CLIENT REQUEST · 11 / 11
What are our stakeholders thinking?
We gather and analyse relevant information through research, listening, mapping and monitoring.
THE PARTNERSHIP ADVANTAGEThe findings inform continuing communications decisions.
RESEARCH + INSIGHTTalk to us about the PR-PMU
WHAT YOU GAIN
A team that knows the organisation.
Not more meetings. More context, faster decisions and a group of people who can pick up the phone and move.
Connected expertise
We bring strategy, media, design, film, digital, events and project execution together as the agreed work requires.
Initiative
We contribute ideas, recognise emerging needs and help move assignments forward.
Accountability
We coordinate responsibilities, deadlines and progress across the partnership.
05 / WHAT IT FEELS LIKE
One team. Many moving parts.
A communications programme can involve leadership briefings, publications, media engagement, creative production, events and stakeholder activities. Through the PR-PMU, we coordinate the work with an understanding of the wider priorities.
- Understand the requirement
A quick call with the communications lead to align on what changed overnight.
- Agree the approach
Responsibilities, timing and the one decision that needs to be made today.
- Develop the materials
Drafting, design or production, drawing on the people who know the organisation.
- Coordinate execution
Suppliers, approvals and publication, with a short note on what happens next.
Illustrative workflow, not a guaranteed timetable or unlimited service commitment.
06 / A PRACTICAL RETAINER
Shared accountability. No surprises.
Each PR-PMU is structured around agreed priorities, responsibilities and resources. The retainer provides continuity and allows us to plan the support the organisation needs.
We record time, review workload and assess the resources invested throughout the partnership. It is how we keep the arrangement accountable, effective and fair for both sides.
- SCOPEAgreed priorities, team and responsibilities
- TIMERecorded and reviewed openly
- REVIEWRegular check-ins and a fair adjustment
07 / THE RELATIONSHIP BEHIND THE RESULTS
Trust grows through working together.
Over time, we learn how the client organisation operates, how decisions are made and what matters to its audiences. That familiarity supports collaboration across different communications activities.
“We value the confidence clients place in us and the opportunity to keep contributing as their needs develop.”
QUESTIONS
About the partnership.
Every PR-PMU is different. These are the questions clients ask most often before we start.
Ask a questionHow is the PR-PMU different from a retainer?
A retainer usually buys a defined number of hours or outputs. The PR-PMU is an embedded way of working: a named team, an agreed set of priorities and a continuing relationship that allows us to contribute ideas, coordinate work and bring in specialists as needs develop. The commercial arrangement is transparent and reviewed together.
Who is on the team?
Each partnership has a named lead and a core team, with access to Klirkom’s wider capabilities as the work requires. The team configuration is agreed at the start and reviewed as priorities evolve.
How is the work scoped and priced?
We agree priorities, responsibilities, team configuration and a retainer before work begins. We record time and review workload so that both sides can see what is being invested and adjust the arrangement fairly.
Can we start with a project and move to a PR-PMU later?
Yes. Many partnerships begin with a defined assignment. If the relationship and the needs justify it, we can discuss a continuing arrangement.
Do you work alongside an in-house communications team?
That is usually the point. We work alongside the client’s communications function, adding capacity, senior counsel and specialist skills without duplicating the team.
How quickly can you start?
It depends on scope and current commitments. Tell us what is happening and we will be honest about timing and fit.
LET’S TALK
How can we support your team?
Tell us about the communications function you have, the support you need and what you are trying to achieve. We will be honest about whether the PR-PMU is the right fit.