KLIRKOM INSIGHTS
Thinking that travels.
Practical perspectives on communications, reputation, crisis, training and the work of bringing people with you. Written from our practice, not from a trend report.
We write when we have something useful to say. No newsletter treadmill, no hot takes — just what we are learning in the work.
LATEST
From the practice.
Three perspectives on the questions we hear most often: how to diagnose a brief, how to be ready for a crisis, and how to make training last.
The first question is rarely the real question
Most briefs arrive with the answer already attached. Before planning anything, find the change the organisation needs — and whether the requested deliverable is part of it.
Crisis readiness is a relationship, not a document
A plan on the shelf is not the same as a team that can act. Readiness is built long before the incident, in the decisions and relationships around the table.
Training that survives the room
Why communications training fades after the workshop, and how to design it so the change is still there a month later.
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